EFFORTLESS BEAUTY DONE NATURALLY

Natural, daily solutions for beautiful, healthy hair

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CUSTOMERS' FAVORITES

Our Featured Products

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BEST SELLERS

Herlayra ActivGrow Ritual Kit a perfect choice, bringing hope and confidence to those who have problems with hair loss and thinning hair, baldness…

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What do 3 month hair growth results look like?

Karen

I’m more pleased than I ever imagined. I love having my hair again. I feel very happy and lucky to have found such a great product. Herlayra is a must-try

Sidsel

After using the Hair Growth Routine for three months, my pimples and dandruff are gone. My hair is getting thicker and healthier and has grown significantly. Even the finer hairs that I thought would never grow have started to grow. I am really happy and pleased with the results so far.

Hera

"It's been 150 days since I followed the routine. I've noticed a big change with my hair. It's not frizzy anymore, it's glossy and strong. My hair loss has lessened significantly. I'm very happy when I see my hair getting healthier!"

Why do you settle for less when you can have them all?

We’re not the only brand to offer drug-free, naturally based, or clinically tested solutions. Yet combining all of these benefits in one place is a rare distinction.

Drug-free Drug-free
Clinically Tested Clinically Tested
Dermatologically tested Dermatologically tested
Bio-optimised Formula Bio-optimised Formula
100% vegan 100% vegan
Other Brands
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Few
Few
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Results demonstrated after 90 days

Our products, trusted by over 50,000 women, are backed by proprietary third-party testing, ensuring quality you can count on.

93%
had a clinically tested reduction in hair loss
97%
experience less hair loss
73%
had a clinically tested increase in hair density
85%
of consumers prefer our products over all other solutions they have tried

OUR LATEST NEWS

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  • Summer vs. Your Strands: How to Block UV Damage Without the Grease.

    Summer vs. Your Strands: How to Block UV Damage...

    Summer hair looks effortless online — beach waves, sun-kissed highlights, that glossy vacation glow. But the summer reality is fried ends, brassy color, and flat strands weighed down by heavy...

    Summer vs. Your Strands: How to Block UV Damage...

    Summer hair looks effortless online — beach waves, sun-kissed highlights, that glossy vacation glow. But the summer reality is fried ends, brassy color, and flat strands weighed down by heavy...

  • How Vitamins Rewrite Your Hair’s DNA.

    How Vitamins Rewrite Your Hair’s DNA.

    Many believe that "thinning" is a fixed genetic destiny, an inevitable inheritance passed down through generations. However, the emerging science of epigenetics proves that your DNA is not a closed...

    How Vitamins Rewrite Your Hair’s DNA.

    Many believe that "thinning" is a fixed genetic destiny, an inevitable inheritance passed down through generations. However, the emerging science of epigenetics proves that your DNA is not a closed...

  • The Essential Vitamin Protocol for Thinning Hair

    The Essential Vitamin Protocol for Thinning Hair

    Your hair is the "canary in the coal mine" for your internal health. Because hair is non-essential for survival, your body is biologically programmed to divert nutrients away from your...

    The Essential Vitamin Protocol for Thinning Hair

    Your hair is the "canary in the coal mine" for your internal health. Because hair is non-essential for survival, your body is biologically programmed to divert nutrients away from your...

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